Coronation Street AND Emmerdale go head to head with EastEnders in huge ITV shake up --[Reported by Umva mag]

ITV HAS announced a major shake-up to Coronation Street and Emmerdale as they take on EastEnders.

The broadcaster has announced the change which will see both soaps air early.

PA

Weatherfield and Dales fans will be able to view both soaps’ episodes from 7am on the day of scheduled broadcast.

They’ll land on streaming platform ITVX to coincide with a new soap category being added.

It comes as BBC bosses drop EastEnders episodes early on iPlayer each morning at 6am.

As part of ITV’s shake-up to Coronation Street and Emmerdale, classic episodes will be available to stream.

ITV Channels’ managing director Craig Morris said: “The positive response when we made the soaps available at 7am during The Euros and the Olympics this year shows that audiences want to choose when to watch their favourite Soap, and the new dedicated destination on ITVX is a fitting home for the Nation’s biggest and best continuing dramas.

“Now you can choose when to enjoy your daily dose of drama – whether during the morning commute, over lunch or at a time that suits you each evening.”

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