Heinz makes ‘cheeky’ change to baked Beanz that solves a common problem --[Reported by Umva mag]

Heinz has launched a new solution to a long-standing problem for baked bean lovers: getting the last few beans out of the tin. 

Brits have long resorted to shaking the tin aggressively or using a spoon to save the last remnants, but Heinz has introduced a simple fix, storing the tin upside down. 

The ‘cheeky’ limited-edition £1.40 ‘Beanz Means Upside Down’ tin was designed to ensure beans ‘slip out with ease’ on opening. 

Featuring new upside-down labels, Heinz is encouraging customers to store their cans ring-pull side down in their cupboards. 

A survey of 2,000 people by the company found that 87% of Brits will go to ‘extraordinary lengths’ to make sure every last bean ends up on their plate.

Nearly seven in 10 (68%) admit to scraping the bottom of the tin with a spoon, while a determined third (33%) resort to shaking the tin furiously in hopes of dislodging those last few beans.

Leading food scientist Professor Charles Spence of the University of Oxford explained that storing the tin upside down would make it easier to empty as gravity would dislodge the beans. 

Professor Spence said: ‘Caused by the cylindrical shape and narrow opening of Heinz Beanz tins, the beans become trapped in unreachable angles, only made more difficult due to the thick sauce that is distinctively Heinz. 

‘However, when stored upside down, the beans don’t settle at the ‘bottom’ of the tin, making it easier to enjoy every last bean!’

The simple fix has been the solution ‘Brits have bean crying out for’, according to Heinz, with 30% of Brits admitting they get frustrated when their beans won’t budge and a further 39% recognising the benefits of storing tins upside down. 

Alessandra de Dreuille, Heinz’s director of meals, said: ‘We go all in to make the best tasting baked beans in Britain – from sourcing beans that are brimming with goodness, to making our rich and thick sauce. 

‘So, it’s no wonder our customers go to irrational lengths to enjoy every single bean from their tin. But there is a simple solve! We hope our upside-down label makes more people aware of the hack and they continue to store their beans upside down even after this limited-edition release runs out because they’re too good to leave behind.’

For those wanting to get their hands on a limited-edition Heinz Beanz Meanz Upside Down tin, they’re available at heinztohome.co.uk/upside-beanz.list.

It follows the company releasing a controversial new product last month – tinned Spaghetti Carbonara. 

The product, described as ‘pasta in a creamy sauce with pancetta’ allows customers to de-tin their dinner and heat it in minutes. 

Yet not everyone is impressed with the new invention – least of all Italians. 

Massimiliano Basso of The Venetian Italian Wine Bar and Restaurant Chester previously told Metro: ‘While I appreciate the effort Heinz has gone to in canning Italian culture and making it suitable for a new generation, sometimes progress for the sake of progress must be discouraged.’

Social media users referred to it as an ‘abomination’ – apologising to Italians worldwide for the creation. 

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