The EU Court of Justice restricts social media’s use of personal user data --[Reported by Umva mag]

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Stop using personal data indiscriminately to target ads.

In a nutshell, that’s the message from the EU Court of Justice. On Friday, the court took action against social media’s use of personal data for advertising purposes.

When it happens “without time limitation and without differentiation between data types,” it is contrary to the EU’s General Data Protection Regulation (GDPR). The court confirms this according to the German news agency dpa.

The specific case was brought by the Austrian data protection activist Max Schrems.

He has previously won two major legal cases against Facebook that impact data usage.

In the current case, Schrems went to an Austrian court. The goal was to stop Facebook’s handling of his personal information.

The situation arose after Schrems publicly spoke about his homosexuality. He complained that Facebook used the information for, among other things, ads targeted personally at him.

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