The Power of Live Events for Digital Brands and Podcasts with Farm4Profit’s Tanner Winterhof --[Reported by Umva mag]

These days, so much of how we interact happens through screens. Whether it’s through posts, videos, or podcasts, digital content creators spend a lot of time building their online presence and connecting with followers. While social media and other platforms let them reach a huge audience, something important often gets lost—real human connection.

Live events give creators and their audience a chance to connect in person, as people, not just profile pictures or usernames. For Farm4Profit, attending the 2024 Farm Progress Show wasn’t just about sharing their ideas on farming—it was a chance to listen, laugh, and learn from the farmers and fans who make their community what it is. These face-to-face moments create a level of trust and loyalty that’s hard to achieve online. They turn casual listeners into active participants, making the relationship between creator and audience stronger in a way that streaming or social media simply can’t.

The Role of Live Events for Digital Creators

For digital content creators, live events are more than just opportunities to showcase their work—they’re a key way to build stronger, more personal connections with their audience. While social media and digital platforms provide creators with a massive reach, they often lack the immediacy and warmth of in-person interaction. While platforms like social media and podcasts allow creators to reach many people, they don’t always offer the same personal touch that live interactions do. Live events give creators the chance to engage with their followers in real time, creating moments where they can have real conversations, answer questions on the spot, and get to know their audience. This type of interaction helps turn casual followers into loyal community members.

Meeting followers in person brings a whole new dynamic to the relationship. Instead of just being a name or face on a screen, creators can make a genuine connection with their audience. It’s a chance to get instant feedback, see how people react in real time, and have unscripted moments that can’t happen online. For the audience, seeing their favorite creator in person can make them feel more connected and valued, creating a sense of trust and loyalty that’s harder to achieve through digital content alone.

Live events also bridge the gap between a creator’s online presence and real-world engagement. While digital content is often consumed passively—whether through scrolling, watching, or listening—live events actively involve the audience. Whether it’s through asking questions, participating in a live demo, or simply enjoying the shared energy of the event, attendees become part of the experience. This combination of digital reach and personal interaction is powerful, making live events a crucial part of any content creator’s strategy for building a vibrant, engaged community.

Case Study: Farm4Profit at the 2024 Farm Progress Show

The 2024 Farm Progress Show, held from August 27th to 29th in Boone, Iowa, is one of the biggest and most well-known agricultural trade shows in the U.S. Every year, thousands of farmers, industry leaders, and innovators come together to check out the latest farming technology, equipment, and trends. It’s a place where people in agriculture can learn, connect, and get hands-on experience with new tools and ideas shaping the future of farming.

This year, the Farm4Profit podcast took the stage at the event, hosting live recordings that became a big hit with attendees. Known for their focus on farming profitability, innovation, and sustainability, the podcast team Tanner Winterhof, Corey Hillebo, and David Whitaker engaged the audience with discussions that were not only informative but also relevant to today’s agricultural challenges. The live sessions drew a diverse and engaged crowd, with many attendees excited to ask questions, share their own insights, and be part of the conversation.

Farm4Profit’s Live Podcast Sessions

Farm4Profit’s live podcast sessions brought together a dynamic lineup of voices, including Jackson Laux (@JustaJacksonThing), Zach Johnson (@MillennialFarm), and the Welker Farms family. Each session offered candid discussions about the realities of modern farming, from navigating new technologies to the importance of family traditions in agriculture. Together, these influencers used their platforms to build connections, share experiences, and foster a sense of community among farmers and agricultural enthusiasts. Whether it was through insights on future farming technologies, the humor of day-to-day life on the farm, or stories of multigenerational farming operations, this lineup brought a rich and interactive experience to the audience.

On-Site Engagement and Community Building

Outside of the podcast recordings, Farm4Profit’s booth became a popular spot for fans to connect with Tanner Winterhof and the podcast team in person, allowing fans and farmers to engage in ways that go beyond just listening to an episode. To keep things lively, Farm4Profit also hosted giveaways and special promotions at the booth. Whether attendees were winning exclusive podcast merchandise or joining in on interactive games, the booth became a hotspot for engagement, giving everyone a chance to participate and feel more connected to the show.

The live engagement at the event allowed Farm4Profit to build stronger relationships with their audience. Meeting listeners in person gave the podcast team valuable feedback and helped fans feel more involved. These interactions went a long way in creating a sense of community and loyalty that simply isn’t possible through online content alone.

Leveraging Social Media for Broader Reach

While Farm4Profit’s live sessions at the 2024 Farm Progress Show were a hit with attendees, the podcast team also made sure to engage their wider audience by using social media to extend the experience beyond the event. Through real-time updates and behind-the-scenes content, Farm4Profit kept tens of thousands of listeners who couldn’t attend the show in the loop. Using platforms like Instagram, Twitter, and TikTok, Farm4Profit was able to reach a much wider audience than just those at the event. Fans could comment on posts, ask questions, and engage with the content in real time, helping to create a sense of excitement around the live sessions.

Bringing the Digital Community Together

Farm4Profit’s annual after-party at the 2024 Farm Progress Show was a highlight of the event, bringing together over 350 partners, fans, and influencers, who combined had a following of over 100 million across social media platforms. The after-party provided a relaxed and festive atmosphere where attendees could connect with Tanner Winterhof, Corey Hillebo, and David Whitaker on a more personal level. It was an opportunity for people to unwind, share stories, and celebrate the shared passion for farming that binds the Farm4Profit community together.

What’s ahead for Tanner Winterhof and Farm4Profit

On digital platforms, engagement is typically one-sided—creators share their content, and followers consume it, often without any direct, real-time connection. Likes, comments, and shares are valuable, but they don’t provide the same depth of interaction that an in-person conversation does. Farm4Profit’s success at the 2024 Farm Progress Show is a perfect example of how live events can bridge this gap, offering a more personal and interactive way to connect with an audience.

Coming up, Farm4Profit will be releasing live recordings from the event on all major streaming platforms, giving listeners a chance to experience the exciting discussions and behind-the-scenes moments. Additionally, the podcast has a fantastic lineup of upcoming episodes featuring some of the most influential voices in farming. Here’s what you can expect:

• September 19th: Zach Hefty
• September 26th: Just a Jackson Thing and Tony Reed
• October 3rd: Welker Farms
• October 10th: Zach Johnson, Millennial Farmer
• October 24th: Zach Richert (TikTok’s Favorite Farmer)
• October 31st: Cale Carlson
• November 4th: Pain for a Purpose with Flea Speaks

Live events like this allow creators to break out of the limitations of digital platforms, offering an immersive experience where the energy, excitement, and personal touch of real-world interaction make a lasting impact. By combining the power of digital content with the impact of in-person engagement, Farm4Profit was able to grow a loyal fan base that’s likely to stick around, both online and at future events.

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