There’s a new rival to the Amazon Fire Stick and it goes on sale this week --[Reported by Umva mag]

A new rival to Amazon’s Fire Stick has been launched – and it’s been dubbed the ‘device of a new era’.

Google’s TV Streamer, which can be plugged into home devices to stream content from multiple platforms, is finally going on sale in the UK this week.

Unlike the Amazon Fire TV Stick, Google promises buyers they will be able to tune into 800 free channels as well as the usual streaming apps such as Netflix and Disney+.

It also includes AI tools which can help improve recommended content based on viewing habits.

It has been awarded a 9 out of 10 star review by technology website The Verge, saying ‘this is the set-top box we would recommend to most people’.

Tech site T3 has also said they are ‘impressed’ by the gadget, and Tom’s Guide has hailed it as ‘a streaming device for the AI era’.

The gadget is compatible with 4K content and includes an in-built alarm if you lose it at an extra cost.

It can connect to other smart home devices and can show live footage from a doorbell camera.

It is being sold for £99 from Amazon, but isn’t quite available through Google’s own UK store yet.

A warning was issued over people who use ‘dodgy’ Amazon Firesticks as police try to crack down on illegal streaming.

Under copyright law those found to be fraudulently receiving transmissions can be sentenced to up to 10 years in prison.

Federation Against Copyright Theft (FACT UK) are preparing to send cease and desist letters and officials to users doorsteps.

They have also warned those using the illegal streaming services are having their personal data stored with providers selling it on for profit.

FACT UK said: ‘Fact constantly monitors the digital landscape to combat illegal streaming activities in the UK and Ireland. 

‘We utilise a range of methods to identify individuals engaged in unauthorised businesses that offer access to illegal streams.

‘One of these methods is through our partnership with Crimestoppers to make it as easy as possible to report illegal streaming, and over the past year, we have seen a significant increase in the number of reports directly linked to Firesticks and illegal streaming. 

‘These reports are then investigated by our Intelligence Unit, and followed up with a rolling programme of action which includes issuing “Cease and Desist” letters and conducting nationwide “Knock and Talks”.

‘These home visits, undertaken in conjunction with law enforcement, serve to inform individuals about their activities and the immediate need to cease and desist or face further action or prosecution.’

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