Handcraft artisans in Kenya see hope in adopting technology --[Reported by Umva mag]

• Handcraft artisans in Kenya have over the years been exploited by profit-sapping middlemen who set prices for them.
• According to the Kenya Economic Survey Report 2023, the Jua Kali sector contributed 25% of the GDP, a similar contribution rate to that of agriculture.
• One of the challenges that the engagement is looking to address is the disparity in pricing for similar products, depending on where they are made.

Technology and education are transforming the lives of Kenyan handmade craft artisans, offering new opportunities for growth, sustainability, and global market access. Artisans, who traditionally relied on local markets and limited resources, are now tapping into digital platforms and skill-building programs to expand their reach and improve their livelihoods.

The integration of tech solutions, including e-commerce platforms, social media marketing, and digital payment systems, has enabled artisans to showcase their products beyond Kenya’s borders.

Platforms such as Etsy, Facebook, and Instagram are …

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