Grand Designs host Kevin McCloud endorses Superglass glass mineral wool insulation in new campaign --[Reported by Umva mag]

GRAND Designs host Kevin McCloud has endorsed one of the UK’s leading manufacturers of glass mineral wool insulation, as part of the company’s latest marketing campaign.

Superglass’s campaign features a brand film titled The Walk, which highlights the firm’s sustainable practices and community ties.

Shot on location in the Ochil Hills near Stirling, the film underscores Superglass’s commitment to producing environmentally friendly insulation from up to 84% recycled glass.

Kevin McCloud, known for his passion for sustainable building design, praised the company’s lean manufacturing processes, community involvement, and dedication to reducing waste.

“Loved working with Superglass. Great and dynamic firm with very strong community connections,” McCloud said.

“They are constantly working on the sustainability profile of the business – across every one of their activities – using lean processes, less energy, more and more recycled waste.”

Superglass, which has been operating in Stirling for over 30 years, is known for its sustainability efforts, particularly in reducing glass waste sent to landfill.

The firm’s glass mineral wool insulation saves up to 200 times the energy used in its manufacture and transport.

Theresa McLean, CEO of Superglass, commented: “This campaign marks a new chapter for Superglass as we continue to build on our commitment to sustainability and innovation. Kevin McCloud is the perfect partner to help us tell our story.”

The brand film can be viewed on Superglass’s website.

The post Grand Designs host Kevin McCloud endorses Superglass glass mineral wool insulation in new campaign appeared first on Deadline News.

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